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售價:1280

詳細資料ISBN：9780273786542
叢書系列：大學資訊
規格：平裝 / 712頁 / 普通級/ 單色印刷 / 6版
出版地：台灣
內容簡介　　THIS TEXT OFFERS A COMPREHENSIVE INTRODUCTION TO THE THEORY AND PRACTICE OF E-BUSINESS AND E-COMMERCE MANAGEMENT. THE AUTHOR, DAVE CHAFFEY, BRINGS HIS TRADEMARKS OF AUTHORITY, CLARITY OF EXPRESSION AND TEACHING EXPERTISE TO BEAR ON A SUBJECT IN WHICH HE ACTIVELY LECTURES AND CONSULTS.　　POPULAR FOR ITS CUTTING-EDGE AND CONTEMPORARY COVERAGE, THIS TEXT OFFERS AN INTERNATIONAL APPROACH AND A GOOD BALANCE BETWEEN THE TECHNICAL AND MANAGERIAL TOPICS OF CENTRAL IMPORTANCE TO DEVELOPING AN UNDERSTANDING OF THIS SUBJECT.　　DEVELOPED FOR STUDENTS STUDYING E-BUSINESS OR E-COMMERCE AT UNDERGRADUATE OR POSTGRADUATE LEVEL, AND ALSO USED BY MANY BUSINESS MANAGERS, THIS IS THE ESSENTIAL TEXT TO KEEP PACE WITH TECHNOLOGY, STRATEGY AND IMPLEMENTATION.

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搜尋參考資料:
1.Pearson - Digital Business and E-Commerce Management, 6/E …

catalogue.pearsoned.co.uk/educator/product/Digital-Business-and-E...

2.Pearson - Digital Business and E-Commerce Management, 6/E …

catalogue.pearsoned.ca/educator/product/Digital-Business-and-E...

Digital Business and E-Commerce Management, 6/E Dave Chaffey productFormatCode=P01 productCategory=2 statusCode=5 isBuyable=true subType= …

3.Digital Business and E-Commerce Management: 6: …

www.amazon.co.uk › … › E-Commerce › Managers' Guides to Computing

Rating: 5/5 ·
2 reviews ·
By Dave Chaffey ·
Paperback

Digital Business and E-Commerce Management . 6th edition . Dave Chaffey . Which strategies and actions are needed to develop and sustain a Digital Business? How …

4.E-business and E-commerce Management: Strategy, …

books.google.com › Business & Economics › E-Commerce › General

Rating: 3.5/5 ·
5 reviews

... activities and web links. Here are just a few reasons why you should read "E-Business and E-commerce Management": - Learn from in-depth cases on global …

5.Digital Business and E-Commerce Management, 6, …

www.pearsoned.co.nz/9780273786542

Digital Business and E-Commerce Management (6e) : 9780273786542 Log in to request an inspection copy. Digital Business and E-Commerce Management (6e) …

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DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT 6,E

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